Many campaigns will choose to have at least one direct mail effort, sometimes issue-based, sometimes non-partisan “feel good” pieces to improve the candidate's standing in the eyes of their constituents. Regardless of why it's released, the question needs to be asked: do they make a difference? Are they worth the time and effort needed to get them sorted and sent out? According to a paper by University of Alabama professor Dr.

Midterm election turnouts are always significantly lower than on presidential election years. This is a natural byproduct of what voters perceive to be a less significant election, so no one is surprised by low midterm turnout. However, this cycle, candidates and consultants alike were surprised at the very low turnout in 2014. A mere 36.4% of eligible voters actually voted. Such a low voter turnout has not occurred since World War

Thank you to all of our volunteers and staff who knocked on doors and turned out the conservative vote needed to win around the country last week! These races were won on the ground and every single voter contact was critical to sending a strong message to Washington that we need to change course.