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In 2012, 5 out of every 6 dollars spent on campaigns went to broadcast, cable, and media buyers. The rest went to all other forms of voter contact combined. We know that communicating with voters on the ground is the key to earning votes at every level, so why don’t emphasize the importance of this direct voter contact on our campaigns? Join American Majority Action for a webinar on April 10th to learn the in-and-outs of how to construct a ground game plan for your next campaign. Recruiting volunteers, managing voter data, and executing a GOTV plan are essential to winning 2018.