When it comes to actually turning out voters, one of the most effective campaign methods is also the oldest: door-to-door canvassing. For decades, political scientists have analyzed and debated the effectiveness of various means of campaigning, and the utility of canvassing remains one of the few undisputed conclusions reached by major scholars of the subject.
Unfortunately, canvassing requires a colossal amount of time and lots of hard work. Even worse, if it is not conducted correctly, it can be useless or even counterproductive. Time – a candidate’s own and that of volunteers – is a precious commodity of any campaign. To be effective, canvassing efforts must be properly targeted.
- The cost-per-vote of door-to-door canvassing
- Why you shouldn’t take Independents at their word
- How demographics can tell you a lot about how someone will vote
- The strength of wedge issues to peel away voters
- Which is more important: the message or the method?